Why You Should Include Email Marketing in Your Healthcare Marketing Strategy
You check them without even thinking about them. You read them — or not. You trash them, forward them, and…
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What Is Patient Experience?
Think about the last time you enjoyed a great experience as a customer. Now think about a time you encountered…
Importance of Online Appointment Scheduling
A recent Stax Inc. study commissioned by Healthgrades found that about 80% of patients prefer a physician who offers online scheduling, across…
Best Virtual Team Building Activities
For Allegrow — and countless other companies — the shift to working fully remotely happened fast. Sometimes it feels like…
PR and Marketing: PR’s Place in Marketing
Both PR and marketing firms have sold to every exec at some point in their career, but what’s the difference…
3 Reasons Why You Should Respond to Negative Reviews
While avoiding responding to a negative review may seem more straightforward, it’s not the wiser choice. Negative reviews have as…
ADA Compliance: Is Your Website ADA Compliant?
In the past four years, there has been an explosion of lawsuits around what is a surprisingly contentious topic: whether…
The 3 Essential Building Blocks of Brand Awareness
Technology advances, new marketing platforms pop up, outdated platforms die out, and internal and external strategies adapt and change. Still,…
GDPR Compliance: What You Need to Know
HIPAA, OSHA, SOX, PCI – almost every industry has some form of data or physical protection policy. And for good…
Transforming Your Website With Holistic Technology
Think about your website for a minute. When a visitor wants to engage with your business, what digital options do…