Google Analytics 4 (GA4): What You Need To Know
If you’re someone who understands the value of data-driven decision-making, then you’re already aware of the powerful insights Google Analytics…
Category: Market Penetration
How To Respond to Negative Patient Reviews Online
Whoever said there’s no such thing as bad publicity clearly lived before the advent of online reviews. Taking criticism from…
Smart Marketing Goals
For marketing professionals, January is always a crazy month full of client phone calls. With the holidays behind them and…
Social Media in Healthcare Marketing Strategy
Social media has long kept people connected and entertained. But, from a marketing perspective, it’s capable of much more than…
Website UX Design Principles and Best Practices
User experience is a term that gets thrown around a lot these days. Everyone wants to create websites with great…
Why You Should Include Email Marketing in Your Healthcare Marketing Strategy
You check them without even thinking about them. You read them — or not. You trash them, forward them, and…
PR and Marketing: PR’s Place in Marketing
Both PR and marketing firms have sold to every exec at some point in their career, but what’s the difference…
ADA Compliance: Is Your Website ADA Compliant?
In the past four years, there has been an explosion of lawsuits around what is a surprisingly contentious topic: whether…
GDPR Compliance: What You Need to Know
HIPAA, OSHA, SOX, PCI – almost every industry has some form of data or physical protection policy. And for good…
Transforming Your Website With Holistic Technology
Think about your website for a minute. When a visitor wants to engage with your business, what digital options do…