Types of Mergers and Acquisitions
Mergers and acquisitions (M&A) represent key strategic tools for companies looking to enhance competitive advantage, enter new markets, expand product…
Category: Brand Roll-Ups
Horizontal vs Vertical Mergers
You’re ready to strengthen your position, enter new markets, and consolidate resources, but you’re unsure if your merger should be…
Private Equity Branding
In the high-stakes private equity (PE) world, it’s not just about the money anymore. The competitive edge is often found…
Branding for Private Equity Portfolio Companies
Today, private equity (PE) firms seek to acquire companies to unlock their value and growth potential. One often overlooked way…
What Is a Roll-Up Strategy?
A roll-up strategy involves acquiring and merging multiple smaller companies within the same industry to form a larger, more competitive…
Using Typography in Your Logos: 6 Questions Answered by Our Design Expert
Rapidly growing companies need to make a great impression fast. Your logo helps determine whether people will purchase, apply, partner, or…
Waiting Room Ideas to Improve Patient Experience
If you’ve been following along, you know that the patient experience is what patients encounter throughout every aspect, touchpoint, and interaction…
Website UX Design Principles and Best Practices
User experience is a term that gets thrown around a lot these days. Everyone wants to create websites with great…
ADA Compliance: Is Your Website ADA Compliant?
In the past four years, there has been an explosion of lawsuits around what is a surprisingly contentious topic: whether…
The 3 Essential Building Blocks of Brand Awareness
Technology advances, new marketing platforms pop up, outdated platforms die out, and internal and external strategies adapt and change. Still,…