Change Management Best Practices
Change is inevitable in any organization. Whether prompted by internal innovation or external pressures, change often arrives with a mix…
Category: Market Penetration
Digital Marketing Industry SWOT Analysis
Now more than ever, online visibility can make or break a business, which means digital marketing has become essential to…
AI in Healthcare Marketing
To meet the care needs of patients who are more digitally engaged than ever before, modern healthcare marketing strategies have…
Due Diligence Period
Anyone entering the world of mergers and acquisitions (M&A) will quickly find out it is fast-paced, high-stakes, and complex. Success…
Healthcare Private Equity Firms
In recent years, the healthcare landscape has seen a significant transformation driven by a powerful force: private equity (PE). Across…
AI Due Diligence
Mergers and acquisitions (M&A) have long been driven by careful planning, painstaking analysis, and a heavy reliance on legal, financial,…
Distressed M&A
In the fast-moving, complex, and ever-shifting mergers and acquisitions environment, not every deal is born from strength. Some emerge from…
Growth Equity Versus Private Equity
In mergers and acquisitions (M&A), not all investors are the same, even if the money is. Two of the most…
Healthcare Marketing Strategy
Like all forms of marketing, healthcare marketing has changed substantially in a very short period of time. Patients are no…
Marketing Communication
In a crowded marketplace that seems to get more competitive every day, good marketing communication is a lifeline to the…