Author: Mike Fernandez

Nowadays, it seems like everyone has a YouTube channel. Whether someone is looking for reviews of a place or product,…

With Google being the most popular search engine (by far), accounting for nearly 2/3 of searches (over 3.5 billion globally…

One of the best ways to understand your audience is to look at the numbers. How many people are visiting…

When using a search engine to research a topic or to find a product or service, it’s important to know…

Every paid advertising platform that uses an auction system has to have a way to differentiate between quality ads or…

Did you know that every $1 spent in Google Adwords produces — on average — $2 in revenue? In some…